May 07, 2021 at 12:50AM

Thryv Holdings, Inc. will become a part of the Digital Doors initiative from Mastercard and co-sponsor a small business online instructional series as part of a collaboration, according to a Thursday (May 6) announcement.

“We are providing digital tools and education for small businesses at a critical time as they attempt to emerge from the pandemic,” Matthew Gourgeot, head of corporate and business development at Thryv, which provides software and automation to small to medium-sized businesses (SMBs), said in the announcement. “Modernizing the way these businesses operate is crucial to meeting consumer expectations.”

Digital Doors offers analysis, tools, solutions and guidance to assist small firms with setting up shop on the web, taking payments, expanding and remaining protected “in today’s new normal.” Thryv will offer access to its system on Digital Doors to assist small firms with growing their digital footprint and better controlling operations, according to the announcement.

Moreover, Thryv and Mastercard will roll out a three-part instructional series on June 9, 2021, which is designed to help small companies grow their understanding and talents regarding matters like mastering online payments and obtaining access to secure capital, according to the announcement.

Special guests from organizations like Raistone Capital and Lendio, along with leaders from Mastercard and Thryv, will be featured in the series, according to the announcement.

“By joining forces with Thryv we will leverage our combined technology, solutions and expertise to provide small businesses with better access to the tools and resources they need to prosper,” Claire Thompson, executive vice president, Global Trade, Enterprise Partnerships, Mastercard, said in the announcement.

The news comes as Thryv rolled out its ThryvPay payment processing offering late in 2020, which was created especially for service-driven small companies. In addition, Thryv recently teamed with Lendio.

For its part, Mastercard previously announced that it had added new offerings from Zoho, Microsoft and QuickBooks to its series of U.S. small business benefits to assist small firms with making the most of their online footprint.

Thryv, Mastercard Collaboration Helps SMBs Modernize …

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