June 10, 2021 at 04:00PM

Text messaging upstart Attentive is buying Massachusetts-based Tone, which focuses on artificial intelligence (AI)-enhanced human text message conversations. In marketing, a growing list of counter-offers and promotions from retailers that compete with Amazon could make this the most competitive Prime Day ever. And in commerce, mobile has become the go-to channel for the overwhelming majority of millennials. All this, Today in Data.

Data:

$470M: Amount that Attentive recently landed in Series E funding.

90%: Minimum share of consumers who want to sign up for texts from businesses.

72%: Share of bridge millennials who use mobile devices to shop with their regular retailers.

$10: Prime Day credits Amazon is issuing to customers who make purchases from select SMB merchants.

3: Number of days Rakuten’s “Shop Like a Winner” event will span.

The Rise Of Retail Technology And Promotions …

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