Krispy Kreme has submitted a draft registration statement to the U.S. Securities and Exchange Commission (SEC) intending to file an initial public offering (IPO), according to a Tuesday (May 4) press release.
The deal will be for Krispy Kreme’s common stock, and the release says neither the number of shares to be offered nor the price has been revealed as of yet.
The IPO will take place after the SEC completes its review process.
Krispy Kreme made headlines earlier in the year when it announced that it was trying to motivate people to get the COVID-19 vaccine by offering a free hot glazed doughnut for those who showed a valid vaccination card at the window of a store.
The free doughnuts were valid at 369 Krispy Kreme shops in 41 states, “anytime, any day, every day for the rest of the year,” Dave Skena, Krispy Kreme chief marketing officer, said, with no purchases necessary.
In addition, Krispy Kreme, based in North Carolina, will offer its employees four hours off to go and get COVID-19 vaccines. The move comes after other retailers, including Best Buy, Target and Trader Joe’s, have made similar offers.
That said, Krispy Kreme was the first company to offer customers an incentive to get their shots.
There have been several different efforts thus far to try and persuade people to get their vaccines, with the Centers for Disease Control and Prevention (CDC) offering its “vaccine confidence consultations” with state and local officials in order to help educate residents and fight misinformation about them.
Army officials at North Carolina’s Fort Bragg, noting that soldiers weren’t “listening to Dr. Anthony Fauci,” began listening to the concerns of soldiers, walking them through their objections and then turning those soldiers into “ambassadors” for the others. The logic was that soldiers were more likely to listen to other soldiers.
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