The development now moves Gooten merchants toward one-step integration with BigCommerce, which is a Software-as-a-Service (SaaS) platform.
Over 60,000 BigCommerce customers will now gain access to Gooten’s on-demand manufacturing supply chain.
Gooten provides brands with tailored solutions, letting them make personalized products for customers, expand or diversify current merch and product lines, and move some or all of their bulk inventory to a more sustainable, on-demand manufacturing model.
BigCommerce Enterprise offers features and functionality for enterprise businesses.
“BigCommerce’s ability to provide flexible eCommerce technology combined with Gooten’s transformational approach to order management, on-demand production and fulfillment will allow our partners to scale their online stores seamlessly,” said Gooten CEO Brian Rainey. “As the eCommerce landscape continues to experience unparalleled growth, this partnership could not come at a better time.”
“Our partnership with Gooten further illustrates our commitment to providing merchants access to the highest-caliber technologies and service providers available in the industry,” said Russell Klein, chief commercial officer for BigCommerce. “Gooten shares our desire to help merchants sell more and grow faster to maximize success, and we look forward to working together to mutually support customers.”
Supply chains have been hit with more demand as of late, and that has driven prices higher. Vaccinations have been prompting Americans to spend more freely, but specifically, for the fashion industry, logistics problems have sometimes hampered things from going forward as usual, resulting in demand outstripping supply.
Apparel spending, fueled by a long year of working from home and the potential for a brighter future, was up 60 percent year-over-year in March.
And the National Retail Federation reported recently that “not all the merchandise is reaching customers,” with the root of the problem being in COVID-19 — the impact of the virus making it harder for longshoremen and truck drivers to unload and deliver goods.
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