April 09, 2021 at 01:26AM

DoorDash has launched a $12 million initiative that will earmark money for a chance for one of 10 Dashers to receive $50,000 cash, the company said in a press release on Thursday (April 8).

Drivers for DoorDash, known as Dashers, will also have the opportunity to give a charity $50,000. All told, DoorDash will donate $1 million in contributions, according to the press release.

“Over the past year, Dashers have played an important role in our neighborhoods, connecting customers and community members to essential items, groceries and meals, and enabling restaurants to adapt their services to meet the demands of a COVID-19 world,” Sueli Shaw, head of Social Impact at DoorDash, said. “To celebrate all that delivery drivers have done for our communities, DoorDash is excited to continue our commitment to giving back to Dashers and the causes they care about.”

Organizations eligible for donations are addressing complex issues like hunger, economic empowerment and social justice. The organizations were selected in consultation with DoorDash’s Dasher Community Council and Voices from Dashers of Color Council.

“I know that dashing helped give customers peace of mind that they can order from their favorite places and be safe at the same time, and I’m proud of the role we played in helping restaurants during the pandemic,” said Alfonso Auz, a Dasher in Charlotte, North Carolina. “I think this is an amazing idea — that’s 10 lucky Dashers who will definitely put $50,000 to great use for themselves, and then, at the same time, have $50,000 to make a difference in the lives of others.”

Winners will be announced on April 23. Recent PYMNTS data on the evolution of the digital consumer indicated that 38 percent of all consumers have shifted from dining in restaurants to ordering food on their mobile phones.

DoorDash To Donate $1 Million To 10 Drivers And Charities Of Their Choice …

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