Amazon’s Key In-Garage Grocery Delivery is expanding across the country to more than 5,000 municipalities after a successful November 2020 pilot program in five cities.
“Customers who tried Key In-Garage Grocery Delivery have loved the service, which is why we’re expanding it to everywhere Amazon offers grocery delivery,” Pete Gerstberger, head of Key by Amazon, said in a press release on Tuesday (April 27).
“As customers look for more convenience in their daily lives, we’re excited to deliver another service that not only helps them save time but provides peace of mind knowing that tonight’s dinner is safe in their garage and out of the weather,” Gerstberger said.
Key In-Garage gives Prime members the option of having their Amazon Fresh and Whole Foods Market groceries securely delivered to their garage. The service works with a compatible garage door opener or myQ Smart Garage Hub that connects via the myQ app with Key. When checking out, customers can choose “Key Delivery” for no additional cost.
The pandemic fueled the appetite for grocery delivery, with close to 70 percent of people surveyed saying that the service is a convenient time-saver, according to an Amazon survey by Morning Consult.
“We’ve worked hard to bring the convenience of grocery delivery from Amazon Fresh and Whole Foods Market to even more Prime members, now reaching customers in more than 5,000 cities and towns,” said Stephenie Landry, vice president of grocery at Amazon.
According to a PYMNTS article by Karen Webster, grocery stores are the second-largest retail trade segment, with 40,460 physical locations and projected annual sales this year of $658.1 billion. Before the pandemic took hold in March 2020, almost 100 percent of food purchased for at-home consumption was bought weekly at the supermarket, with an extra side trip or two.
Although about 80 percent of people in a recent PYMNTS study said they still go to the physical grocery store, the 20 percent of digital shifters are largely comprised of the coveted millennial and bridge millennial population segment.
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